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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) - Softcover
Inhaltsangabe
Creating a brand identity is a fascinating and complex challenge for the graphic designer
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Über die Autorin bzw. den Autor
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.
She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.
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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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Creating a Brand Identity: A Guide for Designers
Verlag:
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Paperback. Zustand: Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. Bestandsnummer des Verkäufers 00109537704
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Creating a Brand Identity: a Guide for Designers : (Graphic Design Books, Logo Design, Marketing)
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ISBN 10: 1780675623
ISBN 13: 9781780675626
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1780675623I3N00
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
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Laurence King Publishing, United Kingdom, London, 2016
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ISBN 13: 9781780675626
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Verlag:
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Beispielbild für diese ISBN
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Verlag:
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
Gebraucht
Paperback
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Paperback. Zustand: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_486277560
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Creating a Brand Identity: A Guide for Designers
Verlag:
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Paperback
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Paperback. Zustand: Good. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: * Graphic Design * Branding * Brand Management * Advertising * Marketing * Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: * Defining the audience * Analysing competitors * Creating mood boards * Naming brands * Logo design * Client presentations * Rebranding * Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading. Bestandsnummer des Verkäufers CIN1780675623G
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Verlag:
Laurence King Publishing, 2016
ISBN 10: 1780675623
ISBN 13: 9781780675626
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Creating a Brand Identity : A Guide for Designers
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