Visual Merchandising, Third edition: Windows and in-store displays for retail - Softcover

Morgan, Tony

 
9781780676876: Visual Merchandising, Third edition: Windows and in-store displays for retail
Softcover
ISBN 10: 1780676875 ISBN 13: 9781780676876
Verlag: Laurence King Publishing, 2016

Inhaltsangabe

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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Über die Autorin bzw. den Autor

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Von der hinteren Coverseite

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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Verlag
Laurence King Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1780676875
ISBN 13 
9781780676876
Einband
Tapa blanda
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hutter Trade GmbH + Co KG
info@hutter-trade.com

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Deutschland