The Small Big: Small Changes That Spark Big Influence - Softcover

Martin, Steve

Softcover

ISBN 10: 1781252750 ISBN 13: 9781781252758

Verlag: Profile Books Ltd, 2015

Über diesen Titel

Críticas:

This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas. (The Irish Times)

The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I've read in which the passages I underlined outnumbered the passages I didn't. (Dan Pink 2014-10-27)

The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf. (Forbes)

The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don't want to, like paying a tax bill. (Telegraph)

Praise for Yes!
'Surprising, provocative, fun

(Tim Harford, author of 'The Undercover Economist')

Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. (Daniel Finkelstein, Executive Editor The Times)

Read this book ... perfectly pitched for smart businesspeople (Octavius Black Management Today)

Reseña del editor:

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Über diese Auflage

• Verlag: Profile Books Ltd
• Erscheinungsdatum: 2015
• ISBN 10: 1781252750
• ISBN 13: 9781781252758
• Einband: Tapa blanda
• Anzahl der Seiten: 302