Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns - Softcover

Kirstein, Richard

 
9781781334553: Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns
Softcover
ISBN 10: 1781334552 ISBN 13: 9781781334553
Verlag: Rethink Press, 2020

Inhaltsangabe

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:

  • Understand how music rights work
  • Learn about key cost drivers and how to control them
  • Identify risk and how to reduce it
  • Improve their bargaining position
  • Secure smarter deals and sustainable relationships.

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Über die Autorin bzw. den Autor

Richard Kirstein is the UK's leading independent expert on music rights buying for brands. During a music licensing career spanning over 20 years, he has brokered several thousand deals, acting for both music rights buyers and sellers. Since 2010, Richard has been Founding Partner of Resilient Music LLP, a successful specialist consultancy whose clients include some of the world's largest consumer brands in the fashion, automotive, financial services and alcoholic beverage sectors.

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Verlag
Rethink Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1781334552
ISBN 13 
9781781334553
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781781331675: Music Rights Without Fights: The Smart Marketer's Guide To Buying Music For Brand Campaigns

Vorgestellte Ausgabe

ISBN 10:  1781331677 ISBN 13:  9781781331675
Verlag: Rethink Press, 2015
Softcover