Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series) - Softcover

 
9781781953327: Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series)
Softcover
ISBN 10: 1781953325 ISBN 13: 9781781953327
Verlag: Edward Elgar Publishing Ltd, 2014

Inhaltsangabe

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.



Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.



Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.



Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

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Über die Autorin bzw. den Autor

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1781953325
ISBN 13 
9781781953327
Einband
Taschenbuch
Anzahl der Seiten
602
Herausgeber
Wells Victoria, Fozall Gordon
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781849802444: Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series)

Vorgestellte Ausgabe

ISBN 10:  1849802440 ISBN 13:  9781849802444
Verlag: Edward Elgar Publishing Ltd, 2012
Hardcover