Craft a Creative Business: Making & Marketing a Successful Creative Business - Softcover

Pullen, Fiona

Softcover

ISBN 10: 1782210520 ISBN 13: 9781782210528

Verlag: Search Press Ltd, 2014

Inhaltsangabe

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters.
The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.
"The Craft & Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen." Craig De Souza, CHA-UK

Über diesen Titel

Über die Autorin bzw. den Autor

Fiona Pullen is the founder of popular sewing website, The Sewing Directory, which allows stitchers to find their local sewing shop, sewing school or sewing groups plus free projects and tutorials. Launched in 2010, the site rapidly grew to be one of the UK’s top sewing websites, attracting 1 million visitors a year and with a social following of over 80,000. You can find The Sewing Directory at: www.thesewingdirectory.co.uk

As a law graduate, Fiona keenly researched all aspects of running a business to ensure the success of The Sewing Directory. She has shared her knowledge in countless magazine features and seminars.

Fiona in lives in picturesque Devon with her husband and son. When not working or writing she loves to sew; enjoying bag making, quilting and embroidery and is an avid reader.

Details zur Ausgabe

• Verlag: Search Press Ltd
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 1782210520
• ISBN 13: 9781782210528
• Einband: Tapa blanda
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar