Social Marketing and Behaviour Change: Models, Theory and Applications - Hardcover

Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang

 
9781782548140: Social Marketing and Behaviour Change: Models, Theory and Applications
Hardcover
ISBN 10: 1782548149 ISBN 13: 9781782548140
Verlag: Edward Elgar Publishing Ltd, 2015

Inhaltsangabe

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.

Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models.

This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource.

Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekström, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

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Über die Autorin bzw. den Autor

Linda Brennan, Professor of Advertising, School of Media and Communication, RMIT University, Wayne Binney, Marketing and Educational Consultant, Lukas Parker, Professor of Communication, School of Media and Communication, RMIT University, Torgeir Aleti, Lecturer, Monash University and Dang Nguyen, Research Fellow, RMIT University, Australia

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1782548149
ISBN 13 
9781782548140
Einband
Gebundene Ausgabe
Anzahl der Seiten
427
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781784711528: Social Marketing and Behaviour Change: Models, Theory and Applications

Vorgestellte Ausgabe

ISBN 10:  1784711527 ISBN 13:  9781784711528
Verlag: Edward Elgar Publishing Ltd, 2016
Softcover