STRATEGY FOR A NETWORKED WORLD - Hardcover

Ramirez Rafael

 
9781783269921: STRATEGY FOR A NETWORKED WORLD
Hardcover
ISBN 10: 1783269928 ISBN 13: 9781783269921
Verlag: ICP, 2016

Inhaltsangabe

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice. Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ramírez and Ulf Mannervik, who have successfully applied these ideas to their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, case studies of Facebook and the World Economic Forum, and examples of successful collaborations with organisations such as EDF, Scania, SCA and Shell. Designed to advise strategists and business developers working in uncertain, complex and turbulent contexts, it is suitable both for practitioners and for academics, combining theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and towards the development of more effective business strategies.

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Von der hinteren Coverseite

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. The 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. It focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, Normann's ideas on strategy are uniquely effective in explaining and guiding practice. Strategy for a Networked World, revisits and further develops the work of the late Richard Normann. It is co-authored by two prominent colleagues of Normann, who have successfully applied these ideas in their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, and examples of successful collaborations with organisations such as Facebook, The World Economic Forum, EDF, SCA, and Scania. Designed to advise strategists and business developers working in uncertain complex and turbulent contexts, it is suitable both for practitioners and for academics, combining both theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and the development of more effective business strategies.

Aus dem Klappentext

During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. The 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. It focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, Normann's ideas on strategy are uniquely effective in explaining and guiding practice. Strategy for a Networked World, revisits and further develops the work of the late Richard Normann. It is co-authored by two prominent colleagues of Normann, who have successfully applied these ideas in their own consultancy practice. This book provides the theoretical basis for strategies of value co-creation, an accessible methodology and practical guidance, and examples of successful collaborations with organisations such as Facebook, The World Economic Forum, EDF, SCA, and Scania. Designed to advise strategists and business developers working in uncertain complex and turbulent contexts, it is suitable both for practitioners and for academics, combining both theory and the means to turn it into practice. It will also serve as a valuable contribution to MBA classes and the development of more effective business strategies.

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Verlag
ICP
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1783269928
ISBN 13 
9781783269921
Einband
Gebundene Ausgabe
Anzahl der Seiten
318
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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