Handbook of Service Marketing Research (Research Handbooks in Business and Management series) - Softcover

 
9781783472017: Handbook of Service Marketing Research (Research Handbooks in Business and Management series)
Softcover
ISBN 10: 1783472014 ISBN 13: 9781783472017
Verlag: Edward Elgar Publishing Ltd, 2015

Inhaltsangabe

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.

Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking.

With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners.

Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Larivière, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. Yu

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Über die Autorin bzw. den Autor

Edited by Roland T. Rust, University of Maryland, College Park, US and Ming-Hui Huang, National Taiwan University, Taiwan

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
1783472014
ISBN 13 
9781783472017
Einband
Taschenbuch
Anzahl der Seiten
615
Herausgeber
Rust Roland T., Huang Ming-hui
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780857938848: Handbook of Service Marketing Research (Research Handbooks in Business and Management series)

Vorgestellte Ausgabe

ISBN 10:  0857938843 ISBN 13:  9780857938848
Verlag: Edward Elgar Publishing Ltd, 2014
Hardcover