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Inhaltsangabe
The legal market is changing rapidly. But much of law firms’ marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins’ rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants. This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We’ll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We’ll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success. If you are to pilot your firm, practice, or department through the next phase of the legal industry’s development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth.
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By Douglas McPherson
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Package, Position, Profit
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Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy
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Globe Law and Business Ltd, GB, 2017
ISBN 10: 1783582820
ISBN 13: 9781783582822
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Paperback. Zustand: New. The legal market is changing rapidly. But much of law firms' marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins' rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants.This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We'll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We'll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.If you are to pilot your firm, practice, or department through the next phase of the legal industry's development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth. Bestandsnummer des Verkäufers LU-9781783582822
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Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy (Paperback)
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Paperback. Zustand: new. Paperback. The legal market is changing rapidly. But much of law firms marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants.This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. Well cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. Well also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.If you are to pilot your firm, practice, or department through the next phase of the legal industrys development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth. This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781783582822
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Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy
Verlag:
Globe Law and Business, 2017
ISBN 10: 1783582820
ISBN 13: 9781783582822
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Package, Position, Profit : How to Build a Legal Practice the 21st Century Wants to Buy
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Globe Law And Business Ltd Apr 2017, 2017
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ISBN 13: 9781783582822
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Package, Position, Profit: How to Build a Legal Practice the 21st Century Wants to Buy
Verlag:
Globe Law and Business Ltd, GB, 2017
ISBN 10: 1783582820
ISBN 13: 9781783582822
Neu
Paperback
Anbieter: Rarewaves.com UK, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: New. The legal market is changing rapidly. But much of law firms' marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins' rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants.This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. We'll cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. We'll also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.If you are to pilot your firm, practice, or department through the next phase of the legal industry's development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth. Bestandsnummer des Verkäufers LU-9781783582822
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Paperback. Zustand: new. Paperback. The legal market is changing rapidly. But much of law firms marketing activity is based on what the firm is today, rather than what it needs to be tomorrow. The activity centres on `quick wins rather than addressing how the firm will need to be packaged, positioned, and perceived in the future in order to attract new purchases and the type of client it really wants.This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. Well cut through some of the marketing-speak that all-too-often either prevents or puts lawyers off getting to the heart of building a viable, relevant marketing strategy. Well also look at some practical examples of how best to design the right strategy for your firm and, most importantly, how you can implement those ideas easily so that they start delivering commercial success.If you are to pilot your firm, practice, or department through the next phase of the legal industrys development, you need to be cannier in the way you take it to market. The good news is that if you get the packaging, positioning, and promotion right, you are well on the way to winning the work you want at the fee level you want, and that simply has to be the most direct route to profitable growth. This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9781783582822
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