Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions) - Softcover

Foxall, Gordon

 
9781784716943: Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions)
Softcover
ISBN 10: 1784716944 ISBN 13: 9781784716943
Verlag: Edward Elgar Publishing Ltd, 2017

Inhaltsangabe

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Key features include:

  • a revolutionary new approach to understanding consumer behavior
  • a novel synthesis of behavioral psychology, behavioral economics, and marketing science
  • a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research
  • addresses more extreme behaviors such as compulsive purchasing and addiction.

Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.

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Über die Autorin bzw. den Autor

Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1784716944
ISBN 13 
9781784716943
Einband
Taschenbuch
Anzahl der Seiten
139
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781784716929: Advanced Introduction to Consumer Behavior Analysis (Elgar Advanced Introductions)

Vorgestellte Ausgabe

ISBN 10:  1784716928 ISBN 13:  9781784716929
Verlag: Edward Elgar Publishing Ltd, 2017
Hardcover