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Handbook of Research on New Product Development (Research Handbooks in Business and Management) - Softcover

 
9781784718169: Handbook of Research on New Product Development (Research Handbooks in Business and Management)
Softcover
ISBN 10: 1784718165 ISBN 13: 9781784718169
Verlag: Edward Elgar Publishing Ltd, 2019

Inhaltsangabe

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance.

The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research.

Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.

Contributors include: A.M. Baker, B.L. Bayus, S. Bharadwaj, D. Boyd, R.J. Calantone, G. Challagalla, D. Chandrasekaran, G. Colarelli O'Connor, R.G. Cooper, C.A. Di Benedetto, N. Donthu, E. Fang, G.J. Fisher, N.Z. Foutz, N. Franke, E. Genc, J. Goldenberg, P.N. Golder, D.A. Griffith, E. Keko, V. Kuppuswamy, D. Mitra, C. Moorman, C.P. Moreau, H. Nguyen, J.C. Prabhu, G.J. Prevo, N. Ramani, V.R. Rao, S.M. Shugan, R. Srinivasan, S. Stremersch, G.J. Tellis, L.H. Vincent, E. von Hippel, S. Wies, G. Yalcinkaya, E. Yin

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Über die Autorin bzw. den Autor

Edited by Peter N. Golder, Professor of Marketing, Tuck School of Business, Dartmouth College and Debanjan Mitra, Professor of Marketing and Voya Financial Chair, University of Connecticut School of Business, US

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1784718165
ISBN 13 
9781784718169
Einband
Taschenbuch
Anzahl der Seiten
447
Herausgeber
Golder Peter N., Mitra Debanjan
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar