Data Protection for Marketers: A Practical Guide - Softcover

Roberts, Steven

Softcover

ISBN 10: 1786050986 ISBN 13: 9781786050984

Verlag: Orpen Press, 2021

Inhaltsangabe

In the world of marketing, using personal data is a vital tool for reaching the right people effectively. However, the use of personal data is strictly regulated. Since the introduction of GDPR, marketing professionals must have a thorough understanding of data protection. The penalties for non-compliance are considerable, with fines of up to €20 million or 4 per cent of turnover. The potential for brand and reputational damage is significant. Data Protection for Marketers: A Practical Guide offers advice and guidance for marketers. It is written for marketers by a marketing and data protection practitioner with extensive experience in both sectors. The book avoids and compliance jargon. It presents data privacy principles in a simple and transparent manner, focusing on the practical steps that marketers can adopt, along with useful case study examples. Areas covered include: The seven core principles of data protection; The bases for processing personal data; Consumers’ data protection rights; Auditing your data; The responsibilities of data controllers and processors. Data Protection for Marketers is essential reading for sales and marketing professionals, data protection practitioners, and any business, from multinational to SME, that wants to understand how GDPR impacts on its marketing strategy.

Details zur Ausgabe

• Verlag: Orpen Press
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1786050986
• ISBN 13: 9781786050984
• Einband: Taschenbuch
• Anzahl der Seiten: 160
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar