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INNOVATION HEROES: Understanding Customers As a Valuable Innovation Resource (Series on Technology Management, 31, Band 31) - Hardcover

Buch 14 von 20: Series on Technology Management

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9781786345363: INNOVATION HEROES: Understanding Customers As a Valuable Innovation Resource (Series on Technology Management, 31, Band 31)
Hardcover
ISBN 10: 1786345366 ISBN 13: 9781786345363
Verlag: WSPC (Europe), 2018

Inhaltsangabe

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

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Verlag
WSPC (Europe)
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1786345366
ISBN 13 
9781786345363
Einband
Gebundene Ausgabe
Anzahl der Seiten
308
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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