Visitor Experience Design (CABI Tourism Management and Research) - Hardcover

Hardcover

ISBN 10: 1786391899 ISBN 13: 9781786391896

Verlag: CABI Publishing, 2017

Inhaltsangabe

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including:· The psychological process of the formation or creation of a visitor's experiences· Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness· Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel · On-site experience: co-creation processes · Post-stage experience: immediate and long term outcomes including happiness and well-being· Experience design cases Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.

Über diesen Titel

Über die Autorin bzw. den Autor

Noel Scott is Adjunct Professor of Tourism Management in the Sustainability Research Centre, University of the Sunshine Coast. His research interests include the study of wildlife tourism, tourism experiences, destination management and marketing, and stakeholder organization. He has over 300 academic articles published including 16 books. He is on the Editorial Board of 10 journals, a Fellow of the Council of Australian University Tourism and Hospitality Educators, and a member of the International Association of China Tourism Scholars.

Details zur Ausgabe

• Verlag: CABI Publishing
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 1786391899
• ISBN 13: 9781786391896
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 284
• Herausgeber: Scott Noel, Gao Jun, Ma Jianyu
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland