Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management) - Softcover

 
9781786434982: Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management)
Softcover
ISBN 10: 1786434989 ISBN 13: 9781786434982
Verlag: Edward Elgar Publishing Ltd, 2018

Inhaltsangabe

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.

Incorporating global research conducted by scholars based all over the world, this book covers various aspects of innovation and creativity, discussing the concepts themselves as well as adopting both a company and consumer perspective. Standout topics discussed in this Handbook include product and service innovation, organizing for innovation, co-innovation, and the impacts of culture on innovation as well as the impacts of personality, the impacts of zen, and the applications of creativity in management and marketing. Eric Shiu presents an integrated discussion of both disciplines, which will inevitably lead to early-stage frameworks of knowledge, new research ideas, and a more holistic understanding of innovation and creativity combined.

This Handbook targets readers who are interested in innovation and creativity in general as well as those interested in how the topics apply to marketing management. Business and management students as well as scholars who are researching, teaching or studying a subject that relates to innovation or creativity will be of interest.

Contributors: A. Antonietti, I. Carlsson, C. Cheng, B. Colombo, S. Harnow Klausen, E. Hoff, Y. Qian, F. Rasulzada, N. Salari, E. Shiu, A-.G. Tan, M.K. Tran

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Über die Autorin bzw. den Autor

Edited by Eric Shiu, Director of Education, Department of Marketing, University of Birmingham, UK

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1786434989
ISBN 13 
9781786434982
Einband
Taschenbuch
Anzahl der Seiten
264
Herausgeber
Shiu Eric
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

Weitere beliebte Ausgaben desselben Titels

9780857937940: Research Handbook of Innovation and Creativity for Marketing Management (Research Handbooks in Business and Management series)

Vorgestellte Ausgabe

ISBN 10:  0857937944 ISBN 13:  9780857937940
Verlag: Edward Elgar Publishing Ltd, 2017
Hardcover