Social Media in Business Development and Relationship Management: A Guide for Lawyers - Softcover

Tasso, Kim

 
9781787422360: Social Media in Business Development and Relationship Management: A Guide for Lawyers
Softcover
ISBN 10: 1787422364 ISBN 13: 9781787422360
Verlag: Globe Law and Business Ltd, 2018

Inhaltsangabe

This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.

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Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

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Verlag
Globe Law and Business Ltd
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1787422364
ISBN 13 
9781787422360
Einband
Tapa blanda
Anzahl der Seiten
120
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar