Key Success Factors of SME Internationalisation: A Cross-country Perspective (International Business & Management, 34, Band 34) - Hardcover

Hardcover

ISBN 10: 1787542785 ISBN 13: 9781787542785

Verlag: Emerald Publishing Limited, 2018

Inhaltsangabe

This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today’sglobal economy.

The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.

Über diesen Titel

Über die Autorinnen und Autoren

Noémie Dominguez isAssociate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing aMaster's degree in "International Business Realities". Her teaching and researchinterests include international business and strategic management, namely exports,networks, strategies and decision-making in the internationalisation processof SMEs (and also in the context of emerging countries).

Ulrike Mayrhofer isProfessor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean forCorporate Relations, the Academic Director of the International MBA, andthe Head of the International Business Team at the MagellanResearch Center. Her research focuses on internationalisation strategies ofcompanies in mature and emerging markets.

Noémie Dominguez isAssociate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing aMaster's degree in "International Business Realities". Her teaching and researchinterests include international business and strategic management, namely exports,networks, strategies and decision-making in the internationalisation processof SMEs (and also in the context of emerging countries).

Ulrike Mayrhofer isProfessor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean forCorporate Relations, the Academic Director of the International MBA, andthe Head of the International Business Team at the MagellanResearch Center. Her research focuses on internationalisation strategies ofcompanies in mature and emerging markets.

Details zur Ausgabe

• Verlag: Emerald Publishing Limited
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 1787542785
• ISBN 13: 9781787542785
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 274
• Herausgeber: Dominguez Nomie, Mayrhofer Ulrike
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland