Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions) - Hardcover

Rao, Vithala R.

 
9781788110075: Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions)
Hardcover
ISBN 10: 1788110072 ISBN 13: 9781788110075
Verlag: Edward Elgar Publishing Ltd, 2023

Inhaltsangabe

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.



This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.



Key Features:

  • Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing
  • Exploration of the concept of willingness to pay
  • Review of important behavioral aspects useful in designing and implementing pricing strategies



Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics.

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Über die Autorin bzw. den Autor

Vithala R. Rao, Deane W. Malott Professor of Management (Emeritus) and formerly Professor of Marketing and Quantitative Methods, Johnson Graduate School of Management, Johnson College of Business, Cornell University, US

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1788110072
ISBN 13 
9781788110075
Einband
Gebundene Ausgabe
Anzahl der Seiten
305
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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9781788110099: Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions)

Vorgestellte Ausgabe

ISBN 10:  1788110099 ISBN 13:  9781788110099
Verlag: Edward Elgar Publishing Ltd, 2023
Softcover