A MOST ANTICIPATED BOOK • From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself.
"[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing digital reality in which we now live."―Ezra Klein
From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed―informing the songs we listen to, the friends with whom we stay in touch―as we’ve grown increasingly accustomed to our insipid new normal.
This ever-tightening web woven by algorithms is called “Filterworld.” Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires―and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences―human lives―for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question.
In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. With algorithms increasingly influencing not just what culture we consume, but what culture is produced, urgent questions arise: What happens when shareability supersedes messiness, innovation, and creativity―the qualities that make us human? What does it mean to make a choice when the options have been so carefully arranged for us? Is personal freedom possible on the Internet?
To the last question, Filterworld argues yes―but to escape Filterworld, and even transcend it, we must first understand it.
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Kyle Chayka is a contributing writer for The New Yorker covering technology and culture on the Internet. His work has also appeared in the New Republic, the New York Times Magazine, and Harper's, among other publications.
A MOST ANTICIPATED BOOK • From New Yorker staff writer and author of The Longing for Less Kyle Chayka comes a timely history and investigation of a world ruled by algorithms, which determine the shape of culture itself.
"[Filterworld] is about how algorithms changed culture…[Chayka asks] what is taste? What is a sense of aesthetics? And what happens to it when it collides with the homogenizing digital reality in which we now live."―Ezra Klein
From trendy restaurants to city grids, to TikTok and Netflix feeds the world round, algorithmic recommendations dictate our experiences and choices. The algorithm is present in the familiar neon signs and exposed brick of Internet cafes, be it in Nairobi or Portland, and the skeletal, modern furniture of Airbnbs in cities big and small. Over the last decade, this network of mathematically determined decisions has taken over, almost unnoticed―informing the songs we listen to, the friends with whom we stay in touch―as we’ve grown increasingly accustomed to our insipid new normal.
This ever-tightening web woven by algorithms is called “Filterworld.” Kyle Chayka shows us how online and offline spaces alike have been engineered for seamless consumption, becoming a source of pervasive anxiety in the process. Users of technology have been forced to contend with data-driven equations that try to anticipate their desires―and often get them wrong. What results is a state of docility that allows tech companies to curtail human experiences―human lives―for profit. But to have our tastes, behaviors, and emotions governed by computers, while convenient, does nothing short of call the very notion of free will into question.
In Filterworld, Chayka traces this creeping, machine-guided curation as it infiltrates the furthest reaches of our digital, physical, and psychological spaces. With algorithms increasingly influencing not just what culture we consume, but what culture is produced, urgent questions arise: What happens when shareability supersedes messiness, innovation, and creativity―the qualities that make us human? What does it mean to make a choice when the options have been so carefully arranged for us? Is personal freedom possible on the Internet?
To the last question, Filterworld argues yes―but to escape Filterworld, and even transcend it, we must first understand it.
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Paperback. Zustand: new. Paperback. The early promise of a free Internet is long gone. Now, rather than allowing us a meaningful relationship with a range of content of our choosing, algorithms have not only removed genuine choice but de-texturized the world around us: smoothed its edges, planed down friction, and flattened differences. So coffee shops from Brooklyn to Beijing are inflected with a similar, 'Instagrammable' aesthetic. Airbnb rentals are decked out for their swipability factor as much as for their comfort. Spotify builds playlists that echo a category, looping back to music we've already heard before so as not to disrupt the flow. Netflix doesn't just make suggestions based on viewing histories but it actively changes the thumbnails to increase the chances we click on it.As Filterworld masterfully shows, culture itself has become algorithmic: a set of principles, a data rule, a line of code. And we interact with it in ever more passive ways. The result is not isolated echo chambers or a filter bubbles, but an all-encompassing Filterworld of the title.Kyle Chayka deliciously deconstructs this Filterworld: it shows us how technology has led us to this place and its effects on society and the individual, as well as how we might be able to remove the filter to gain liberation. From one of the New Yorker's most exciting young writers: a brilliant breakdown of how algorithms have shaped our physical and artistic worlds. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781788706988
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