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Consumer Behaviour and Advertising Management by Conner Acevedo - Hardcover

Conner Acevedo

 
9781788823005: Consumer Behaviour and Advertising Management by Conner Acevedo
Hardcover
ISBN 10: 1788823001 ISBN 13: 9781788823005
Verlag: ED-TECH PRESS, 2018

Inhaltsangabe

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields.

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Verlag
ED-TECH PRESS
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1788823001
ISBN 13 
9781788823005
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
305
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar