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Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling - Softcover
Inhaltsangabe
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman.
Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.
Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact.
Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences.
Building on many years' experience in award-winning newsrooms, Gay Flashman explains:
- What makes a great story?
- What audiences want to hear;
- And shows the most effective ways to deliver it
By demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.
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Über die Autorin bzw. den Autor
Gay Flashman is a former television and news journalist for BBC, ITN and Sky and was Managing Editor of Channel 5 News and Channel 4 News, where she was responsible for all Channel 4 and More 4 News programme output. She is the founder of Formative Content, a corporate digital content specialist, where she works with clients such as Nestle, Tata, BlackRock and the World Economic Forum.
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- VerlagKogan Page
- Erscheinungsdatum2020
- ISBN 10 1789660998
- ISBN 13 9781789660999
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten248
- Kontakt zum HerstellerNicht verfügbar
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Softcover. Zustand: As New. Engage audiences, grow trust and convert more customers as a B2B marketer ororganization, by developing compelling and authentic content through your ownplatforms and channels. Bestandsnummer des Verkäufers dbf80589-f851-4df0-96ab-6a1ff539148c
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort.Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains:- What makes a great story - What audiences want to hear;- And shows the most effective ways to deliver itBy demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust. Bestandsnummer des Verkäufers 9781789660999
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