Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results - Hardcover

Cleveland, Brad

 
9781789666892: Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results
Hardcover
ISBN 10: 1789666899 ISBN 13: 9781789666892
Verlag: Kogan Page, 2021

Inhaltsangabe

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PRMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage. The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way. Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors. The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. Based in Sun Valley, Idaho, he has worked across 45 states and in over 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the federal governments of Australia, Canada, and the U.S. His books and articles have been translated into more than a dozen languages. He is a sought-after consultant and keynote speaker.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Kogan Page
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1789666899
ISBN 13 
9781789666892
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
280
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781789666878: Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results

Vorgestellte Ausgabe

ISBN 10:  1789666872 ISBN 13:  9781789666878
Verlag: Kogan Page, 2021
Softcover