Improving University Reputation Through Academic Digital Branding (Advances in Educational Marketing, Administration, and Leadership) - Hardcover

 
9781799849308: Improving University Reputation Through Academic Digital Branding (Advances in Educational Marketing, Administration, and Leadership)
Hardcover
ISBN 10: 1799849309 ISBN 13: 9781799849308
Verlag: Information Science Reference, 2020

Inhaltsangabe

"This book explores digital branding and its role in establishing the reputation of academic institutions and programs"--

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Über die Autorin bzw. den Autor

Nuria Lloret Romero, PhD, is a researcher and university professor for Information Services Planning and Evaluation of Quality in Information Services. Current director of the Department of Audiovisual Communication, History of Art and Information Science (DCADHA) in the Polytechnic University of Valencia, she was deputy director of the Instituto Tecnológico del Plástico (AIMPLAS) from 1990 to 1999. She is also director of the CALSI Master's Programme in the Polytechnic University of Valencia, as well as director of the CALSI Research Group, where she has focused her research on collaborative systems. She is co-founder and CEO of MASmedios SL, and has also worked as an expert for project evaluation within EU's Programme for Information Society IST. Among other positions held, she is founder member and former president of AVEI (Valencian Association for Information Specialists), former president of FESABID (Spanish Federation of Associations of Information Specialists), former president of IFLA's Latin American Caucus, member of EBLIDA's (European Bureau of Information Systems) Executive Committee, member of the National Committee for Certification of Information Professionals and Vice-president of AECTA (Association of Innovative Companies from the Valencian Community).

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Verlag
Information Science Reference
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1799849309
ISBN 13 
9781799849308
Einband
Gebundene Ausgabe
Anzahl der Seiten
372
Herausgeber
Del Pino Ariana Daniela, Lloret Romero Nuria
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9781799853251: Improving University Reputation Through Academic Digital Branding

Vorgestellte Ausgabe

ISBN 10:  179985325X ISBN 13:  9781799853251
Verlag: Information Science Reference, 2020
Softcover