Cross-Border E-Commerce Marketing and Management - Softcover

Softcover

ISBN 10: 1799866130 ISBN 13: 9781799866138

Verlag: Business Science Reference, 2020

Inhaltsangabe

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small‐ and medium‐sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Über diesen Titel

Über die Autorinnen und Autoren

Md Rakibul Hoque is an Associate Professor of Management Information Systems at University of Dhaka, Bangladesh. Rakibul was named Fulbright Visiting Scholar at Emporia State University, USA. His research interests include technology adoption, e-Commerce, Big Data and e-Health. Dr. Hoque has published number of research articles in peer-reviewed academic journals, and has presented papers in international conferences. He had the opportunity to work in a number of research projects in Bangladesh, USA, Canada, Australia, Japan, China and Saudi Arabia. He is the member of Association for Information Systems (AIS), Association for Computing Machinery (ACM), UNESCO Open Educational Resources Community, Asia eHealth Information Network, SAP University Alliance, Information Systems Audit and Control Association (ISACA), IEEE and Internet Society.

R. Edward Bashaw is Dean of the School of Business at Emporia State University in Kansas and holds the title of Jones Distinguished Professor. He was previously the Dean of the College of Business at Arkansas Tech University. Prior to this, he was the Dean of the College of Business at Texas A&M University-Texarkana. He was also a member of the Department of Marketing and Advertising in the College of Business at the University of Arkansas at Little Rock where he was Professor of Marketing and the Director of the College’s Executive MBA Program. Dr. Bashaw received his B.S. and M.S. in degrees in education from Baylor University. After a seven-year career in sales and marketing, he was awarded the M.B.A. degree, also from Baylor. Finally, Dr. Bashaw earned a Ph.D. in marketing from the University of Memphis. Prior to assuming a career in higher education, Dr. Bashaw worked in increasingly responsible positions in sales and marketing with Fab-Knit Manufacturing and General Mills, Inc. He received numerous sales awards and was a member of the regional sales management team that was recognized by General Mills as the company’s outstanding sales management team in the United States for 1986. Dr. Bashaw has earned the designation of Certified Sales Executive by the Sales and Marketing Executives, International.

Details zur Ausgabe

• Verlag: Business Science Reference
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 1799866130
• ISBN 13: 9781799866138
• Einband: Taschenbuch
• Anzahl der Seiten: 372
• Herausgeber: Hoque Md. Rakibul, Bashaw R. Edward
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland