Insights, Innovation, and Analytics for Optimal Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-services) - Softcover

Softcover

ISBN 10: 1799868648 ISBN 13: 9781799868644

Verlag: Business Science Reference, 2021

Inhaltsangabe

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--

Über diesen Titel

Über die Autorin bzw. den Autor

Samala Nagaraj is a Ph.D. in Marketing from University of Hyderabad. He is currently working as Assistant Professor in Woxsen School of Business. He has over 10 years of teaching experience and 5 years of research experience. He is awarded UGC-NET & JRF in the year 2012. He currently teaches subjects related to Marketing and Business Analytics (using SPSS, Python, and Tableau). He has research publication is reputed national and international journals. He has published papers in journals indexed in Scopus, ABDC-B & C, SSCI. He is an editorial reviewer for many Scopus and ABDC-B & C journals.

Details zur Ausgabe

• Verlag: Business Science Reference
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1799868648
• ISBN 13: 9781799868644
• Einband: Taschenbuch
• Anzahl der Seiten: 360
• Herausgeber: Nagaraj Samala
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland