Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

Hardcover

ISBN 10: 1799872319 ISBN 13: 9781799872313

Verlag: Business Science Reference, 2021

Inhaltsangabe

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

Über diesen Titel

Über die Autorin bzw. den Autor

Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.

Details zur Ausgabe

• Verlag: Business Science Reference
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1799872319
• ISBN 13: 9781799872313
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 340
• Herausgeber: Singh Amandeep
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland