Making Conversation: Seven Essential Elements of Meaningful Communication

Dust, Fred

ISBN 10: 1799944883 ISBN 13: 9781799944881

Verlag: Blackstone Pub, 2020

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A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful.  

Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open�two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You�re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the four elements essential to successful exchanges: Commitment, Creative Listening, Clarity, and Context. Taken together, these four elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.

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�ber die Autorin bzw. den Autor

Fred Dust is a senior partner at international design firm IDEO, where he works with leaders and change agents to unlock the potential of business, government, educational, and philanthropic organizations. A leading voice and practitioner of human-centered design and networked innovation, he helps organizations in media, finance, retail, and health confront disruption stemming from shifts in consumer behavior, social trends, economic pressures, and new technology. Prior to IDEO, Dust was a project architect at Fernau & Hartman and spent eight years working with independent artists and major art organizations. He serves on boards for IDEO.org, the New School, NPR, and the Sundance Institute.

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