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The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People) - Softcover

Buch 9 von 9: The Changing Context of Managing People
 
9781800432239: The New Generation Z in Asia: Dynamics, Differences, Digitalization (Changing Context of Managing People)
Softcover
ISBN 10: 1800432232 ISBN 13: 9781800432239
Verlag: Emerald Publishing Limited, 2022

Inhaltsangabe

This book is the first to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world.


The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia.

Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.

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Über die Autorin bzw. den Autor

Elodie Gentina is an Associate Professor of Marketing at IESEG School of Management in France. Elodie is the author of two books on Generation Z and has published many academic articles on this topic in Journal of Business Research, Journal of Business Ethics, Information and Management, and Computers and Education…


Emma Parry is a Professor of Human Resource Management (HRM) and Head of the Changing World of Work Group at Cranfield School of Management. She is the author or editor of several books and the author of numerous academic papers in the area of HRM.

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1800432232
ISBN 13 
9781800432239
Einband
Taschenbuch
Anzahl der Seiten
224
Herausgeber
Gentina Elodie, Parry Emma
Kontakt zum Hersteller
Nicht verfügbar
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