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Joy: Using Strategic Communication to Improve Well-being and Organizational Success (Advances in Public Relations and Communication Management, 5, Band 5) - Hardcover

 
9781800432413: Joy: Using Strategic Communication to Improve Well-being and Organizational Success (Advances in Public Relations and Communication Management, 5, Band 5)
Hardcover
ISBN 10: 1800432410 ISBN 13: 9781800432413
Verlag: Emerald Group Publishing, 2020

Inhaltsangabe

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.

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Über die Autorin bzw. den Autor

Ana Tkalac Verčič is a Professor of Marketing communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She is currently the president of the Croatian Public Relations Association.




Ralph Tench is Director of Research for Leeds Business School and Past President (2017-2020) European Public Relations Research and Education Association.




Sabine Einwiller is a Professor of Public Relations Research at the Department of Communication, University of Vienna, Austria, where she heads the Corporate Communication Research Group.

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Verlag
Emerald Group Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
1800432410
ISBN 13 
9781800432413
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Herausgeber
Vercic Ana Tkalac, Tench Ralph
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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