How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes (Advances in ... Innovation and Economic Growth, 29) - Hardcover

Hardcover

ISBN 10: 1800717741 ISBN 13: 9781800717749

Verlag: Emerald Publishing Limited, 2022

Inhaltsangabe

Asking "How alternative are alternative marketscapes?", Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.

Über diesen Titel

Über die Autorin bzw. den Autor

Matthew M. Mars is Associate Professor of Agricultural Leadership and Innovation in the College of Agriculture and Life Sciences at The University of Arizona. Mars's research is focused on how entrepreneurial logics and strategies become embedded in and influence academic cultures, community development initiatives, and social movements.

Hope Jensen Schau is Eller Professor of Marketing at University of Arizona's Eller College of Management. Schau's research focuses on market practices, consumption journeys, brand building, integrated marketing communications, the impact of technology on marketplace relationships, and collaborative value creation.

Details zur Ausgabe

• Verlag: Emerald Publishing Limited
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 1800717741
• ISBN 13: 9781800717749
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 192
• Herausgeber: Mars Matthew M., Schau Hope Jensen
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland