Handbook on Digital Corporate Communication - Hardcover

Hardcover

ISBN 10: 1802201955 ISBN 13: 9781802201956

Verlag: Edward Elgar Publishing Ltd, 2023

Inhaltsangabe

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Bringing together insights from leading thinkers in the field of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and corporate communication. Chapters examine new, emerging and progressive topics and future trends in DCC, including digital hijacking, disinformation and the role of artificial intelligence. Collectively, they present over 30 case studies from around the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the Handbook illuminates how organisations are striving to be continuously available 24/7 while embracing the new demands of digital stakeholders.

Addressing future challenges facing increasingly digital organisations, this Handbook will be a valuable resource for scholars and students interested in strategic management, branding, marketing and organisational behaviour. Its overview of CommTech development will also be beneficial for communication practitioners and organisational leaders seeking to navigate the expectations of digitally-active stakeholders.

Über diesen Titel

Über die Autorin bzw. den Autor

Edited by Vilma Luoma-aho, Professor of Corporate Communication, Jyväskylä University School of Business and Economics (JSBE), Finland and Mark Badham, Senior Lecturer, Leeds Business School, Leeds Beckett University, UK

Details zur Ausgabe

• Verlag: Edward Elgar Publishing Ltd
• Erscheinungsdatum: 2023
• ISBN 10: 1802201955
• ISBN 13: 9781802201956
• Einband: Tapa dura
• Sprache: Englisch
• Anzahl der Seiten: 482
• Herausgeber: Luoma-aho Vilma, Badham Mark
• Kontakt zum Hersteller: Nicht verfügbar