Big Data Analytics for the Prediction of Tourist Preferences Worldwide (Emerald Points) - Hardcover

Padmaja, N.; Subramaniam, Rajalakshmi; Mohapatra, Sanjay

Hardcover

ISBN 10: 1835493394 ISBN 13: 9781835493397

Verlag: Emerald Group Publishing Limited, 2024

Inhaltsangabe

Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and improving tourism organizations’ potential to customize their products and service offerings.

The real execution of such inventive forms of data-driven value generation in tourism continues to be more restricted to the theory or used in a few exceptional cases. Big data and machine learning techniques in tourism persists as an unclear concept and a subject of investigation that necessitates closer analysis from an extensive range of field and research methods. Big Data Analytics for the Prediction of Tourist Preferences Worldwide tackles this challenge, exploring the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.

The authors provide theoretical and experiential contributions designed to see a wider adoption of these technologies in the tourism industry.

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Über die Autorin bzw. den Autor

Dr. N. Padmaja is Assistant Professor at the Department of Computer Science and Engineering, SRI Padmavati Mahila Visvavidyalayam, India.

Dr. Rajalakshmi Subramaniam is the Founder and CEO at Talaash Research Consultants, Chennai, India.

Dr. Sanjay Mohapatra is Director of Research at Batoi Systems Pvt Ltd, India.

Details zur Ausgabe

• Verlag: Emerald Group Publishing Limited
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 1835493394
• ISBN 13: 9781835493397
• Einband: Tapa dura
• Anzahl der Seiten: 144
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar