Drive Method: How to Make Engagement Survive When Rewards Stop - Softcover

Rackwitz, Roman

 
9781835565292: Drive Method: How to Make Engagement Survive When Rewards Stop
Softcover
ISBN 10: 1835565298 ISBN 13: 9781835565292
Verlag: HMD Publishing, 2025

Inhaltsangabe

Most companies believe people can be bribed into brilliance, and customers can be bribed into loyalty. They hand out bonuses, add perks, sprinkle on gamification, and then act surprised when motivation collapses as quickly as it began.

The Drive Method reveals why this fails and what to do instead. Drawing on behavioral science, evolutionary biology, and the strange yet obvious lessons of games, Roman Rackwitz shows that motivation is not only a personal trait but the product of design. Change the system and people do not just comply, they commit.

This book dismantles the myths that keep organizations stuck and replaces them with a practical blueprint for lasting performance. If you want workplaces, products, or loyalty programs that thrive without push, perks, or pressure, the tools are here.

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Verlag
HMD Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1835565298
ISBN 13 
9781835565292
Einband
Taschenbuch
Anzahl der Seiten
171
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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