Blending strategic frameworks, real-world case studies, and cutting-edge AI insights, this guide equips product managers with the tools to navigate challenges, drive innovation, and build scalable, high-impact AI products.
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AI is rapidly transforming product management, presenting new challenges and business opportunities. As AI-driven solutions become more complex, product managers must bridge the gap between technological capabilities and business needs. This book provides a detailed roadmap for successfully building and maintaining AI-driven products, serving as an indispensable companion on your journey to becoming an effective AI product manager. In this second edition, you'll find fresh insights into generative AI, and responsible AI practices with the most relevant tools for building AI-powered products.
Authored by a leading AI product expert with years of hands-on experience in developing and managing AI solutions, this guide translates complex AI concepts into actionable strategies. Whether you're an aspiring AI PM or an experienced professional, this book offers a structured approach to defining AI product vision, leveraging data effectively, and aligning AI with business objectives. With new case studies and refined frameworks, this edition provides deeper insights into ethical AI, cross-functional collaboration, and deployment challenges.
By the end of this book, you’ll be equipped with the knowledge to drive AI product success with key techniques for identifying AI opportunities and managing risks in a rapidly evolving landscape.
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This book is tailored for aspiring and experienced product managers, AI strategists, and business leaders aiming to integrate AI into their products. A foundational understanding of AI is expected and reinforced throughout the book. It is particularly valuable for professionals looking to bridge AI and business strategy, optimize AI/ML applications, and drive data-informed decision-making. Engineers, designers, and executives seeking to align AI capabilities with user needs and market demands will also benefit from the insights and real-world case studies on building scalable AI products.
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Irene Bratsis is a director of digital product and data at the International WELL Building Institute (IWBI). She has a bachelor's in economics and international relations from Simmons University. After completing various MOOCs in data science and big data analytics, she completed a data science apprentice program with Thinkful. Before joining IWBI, Irene worked as an operations analyst at Tesla, a data scientist at Gesture, a data product manager at Beekin, and head of product at Tenacity. Irene volunteers as NYC chapter co-lead for Women in Data, has coordinated various AI accelerators, moderated countless events with a speaker series with Women in AI called WaiTalk, and runs a monthly book club focused on data and AI books.
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