Consumer Behavior - Micro, Meso, and Macro Perspectives (Business, Management and Economics, Band 39) - Hardcover

 
9781836347224: Consumer Behavior - Micro, Meso, and Macro Perspectives (Business, Management and Economics, Band 39)
Hardcover
ISBN 10: 1836347227 ISBN 13: 9781836347224
Verlag: IntechOpen, 2025

Inhaltsangabe

This Edited Volume, Consumer Behavior - Micro, Meso, and Macro Perspectives, is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of Marketing. The book comprises single chapters authored by various researchers and edited by an expert active in the Marketing research area. All chapters are complete in themselves but united under a common research study topic. This publication aims to provide a thorough overview of the latest research efforts by international authors on marketing and open new possible research paths for further novel developments.

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Verlag
IntechOpen
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1836347227
ISBN 13 
9781836347224
Einband
Gebundene Ausgabe
Anzahl der Seiten
162
Herausgeber
Sabah Şenay, Buran Irem
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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Osnabrück
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