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Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities - Hardcover

 
9781837082513: Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities
Hardcover
ISBN 10: 1837082510 ISBN 13: 9781837082513
Verlag: Emerald Publishing Limited, 2026

Inhaltsangabe

Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments. While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse's potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse's potential.

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Über die Autorin bzw. den Autor

Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.

Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.

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Verlag
Emerald Publishing Limited
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
1837082510
ISBN 13 
9781837082513
Einband
Gebundene Ausgabe
Anzahl der Seiten
304
Herausgeber
Singh Surabhi, Rai Anjali
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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