Export & Expand: 8 Essential Steps to take your business global, 2019 edition - Softcover

Sutton, Rupert

 
9781838530600: Export & Expand: 8 Essential Steps to take your business global, 2019 edition
Softcover
ISBN 10: 1838530606 ISBN 13: 9781838530600
Verlag: Independent Publishing Network, 2018

Inhaltsangabe

Export & Expand is a practical guide to taking your business global. It is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East.The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.

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Über die Autorin bzw. den Autor

Rupert Sutton is a management consultant and entrepreneur who has spent his career in the consumer products industry helping clients enter and expand into new markets across Asia-Pacific and the Middle East. He was previously a senior executive with Nestle.

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Verlag
Independent Publishing Network
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1838530606
ISBN 13 
9781838530600
Einband
Tapa blanda
Anzahl der Seiten
180
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar