Religion and Consumer Behaviour in Developing Nations - Hardcover

Hardcover

ISBN 10: 1839101024 ISBN 13: 9781839101021

Verlag: Edward Elgar Publishing Ltd, 2021

Inhaltsangabe

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.

This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

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Edited by Ayantunji Gbadamosi, Senior Lecturer, Royal Docks School of Business and Law, University of East London, UK and Ayodele Christopher Oniku, Senior Lecturer, Department of Business Administration, University of Lagos, Nigeria

Details zur Ausgabe

• Verlag: Edward Elgar Publishing Ltd
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 1839101024
• ISBN 13: 9781839101021
• Einband: Tapa dura
• Anzahl der Seiten: 256
• Herausgeber: Gbadamosi Ayantunji, Oniku Ayodele C.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar