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Successful Innovation: Towards a New Theory for the Management of Small and Medium Sized Enterprises (New Horizons in the Economics of Innovation) - Hardcover

Cobbenhagen, Jan

 
9781840643886: Successful Innovation: Towards a New Theory for the Management of Small and Medium Sized Enterprises (New Horizons in the Economics of Innovation)
Hardcover
ISBN 10: 1840643889 ISBN 13: 9781840643886
Verlag: Edward Elgar Publishing Ltd, 2001

Inhaltsangabe

Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyses innovation success at the company, rather than the project, level and contributes to the development of a new theory on innovation management in small and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.

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Über die Autorin bzw. den Autor

Jan Cobbenhagen, M3 New Business Creation, Maastricht, The Netherlands

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
1840643889
ISBN 13 
9781840643886
Einband
Gebundene Ausgabe
Anzahl der Seiten
356
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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