Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands: 6 (The Ultimate Series) - Softcover

Crainer, Stuart; Dearlove, Des

Softcover

ISBN 10: 1841124397 ISBN 13: 9781841124391

Verlag: Capstone Publishing Ltd, 2002

Inhaltsangabe

Book by Crainer Stuart Dearlove Des

Über diesen Titel

Reseña del editor:

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Contraportada:

Featuring:

American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - H?en-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kellogg's - Kodak - Lego - Levi-Strauss - Marlboro - Mars - McDonald's - McKinsey & Co - Mercedes-Benz - Microsoft - Nescaf? Nike - Red Cross - Reuters - Rolls-Royce - Sears Roebuck - Sony - Starbucks - Swatch - Toyota - Virgin - Wal-Mart - Wrigley's - Xerox - Yamaha

Über diese Auflage

• Verlag: Capstone Publishing Ltd
• Erscheinungsdatum: 2002
• ISBN 10: 1841124397
• ISBN 13: 9781841124391
• Einband: Tapa blanda
• Anzahl der Seiten: 256