The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado - Softcover

Wiefels, Paul

Softcover

ISBN 10: 1841124680 ISBN 13: 9781841124681

Verlag: Capstone Publishing Ltd, 2002

Über diesen Titel

Reseña del editor:

The Chasm Group is one of the world's leading high tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, "Crossing the Chasm" and "Inside the Tornado" are required reading for anyone venturing into the high tech industry. Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step by step field guide organized around three major concepts: How high tech markets develop; How to specify a winning market development strategy; and, How to plan go to market programmes at different points in the life cycle? Wiefels back to basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. "The Chasm Companion" reveals formulas drawn from real life that can be and are being used to stay on top in any economic climate.

Contraportada:

"Using The Chasm Group's models, BEA had become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record." William T. Coleman III, Founder, Chairman, & Chief Strategy Officer, BEA Systems, Inc.

"Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what's worked and what hasn't is a must read for every marketing manager embarking into uncharted territory." Gary Elliottt, Vice President, Global Brand and Marketing Communications, Hewlett-Packard

"This is the must-have high-tech business survival guide for our new century." Steve Hayden, Vice Chairman, Ogilvy Worldwide

"The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high-tech product or service." Tom Kosnik, Ph.D., Consulting Professor, Stanford Technology Ventures Program

Über diese Auflage

• Verlag: Capstone Publishing Ltd
• Erscheinungsdatum: 2002
• ISBN 10: 1841124680
• ISBN 13: 9781841124681
• Einband: Tapa blanda
• Anzahl der Seiten: 352