The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series) - Hardcover

 
9781843343325: The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series)
Hardcover
ISBN 10: 1843343320 ISBN 13: 9781843343325
Verlag: Chandos Publishing, 2009

Inhaltsangabe

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

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Über die Autorin bzw. den Autor

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

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Verlag
Chandos Publishing
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1843343320
ISBN 13 
9781843343325
Einband
Gebundene Ausgabe
Anzahl der Seiten
250
Herausgeber
Tang Lei
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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