Wikinomics: How Mass Collaboration Changes Everything - Softcover

Tapscott

 
9781843546375: Wikinomics: How Mass Collaboration Changes Everything

Inhaltsangabe

An International Bestseller.
An Economist Book of the Year.
A Financial Times Book of the Year.
Shortlisted for the Financial Times Business Book of the Year.

Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.

The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

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Über die Autorinnen und Autoren

Anthony D. Williams has been researching and writing about trends in technology and society for over a decade. His advice has been sought by Fortune 500 firms and international institutions, including the World Bank. He holds a Masters in Research from London School of Economics and is Vice President and Executive Editor at New Paradigm. Wikinomics as published by Atlantic Books in 2007.

DON TAPSCOTT is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books including the bestsellers Paradigm Shift and The Digital Economy. He teaches at the Rotman School of Management at the University of Toronto. Wikinomics was published by Atlantic Books in 2007.

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