Business Research Methods: A Practical Approach - Softcover

Cameron, Sheila; Price, Deborah

 
9781843982289: Business Research Methods: A Practical Approach
Softcover
ISBN 10: 1843982285 ISBN 13: 9781843982289
Verlag: CIPD - Kogan Page, 2009

Inhaltsangabe

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication. Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

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Über die Autorinnen und Autoren

Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.

Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.

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Verlag
CIPD - Kogan Page
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1843982285
ISBN 13 
9781843982289
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
656
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchbär
info@buchbaer.de

Weberstr. 67
Osnabrück
49084
Deutschland

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