The latest in the Foundation Course series explains the practice and application of graphic design. Graphic design is a broad term encompassing graphic skills from designing logos to consideration of typefaces, drawing techniques and layout methods. This illustrated guide takes the novice student step-by-step through choosing the right tools for the job, developing their concepts and executing their final designs. Starting with the history and evolution of graphic design as a specialist design form, the book moves on to examine the work of experts in the field and the development of personal style and techniques. All aspects of the practical design process are then covered from initial examination of a client brief, through the production process to final presentation of the finished prduct. Featuring easy-to-follow, illustrated step-by-step sequences and tips and tricks of the trade, 'Foundation Course: Graphic Design' unravels the mysteries of the design process and will lanuh enthusiasts or the students on the practical path ot success.\n\nCurtis Tappenden is a tutor at the Kent Institute of Art and Design - one of the UK's Centres of Excellence in art education. He is the author of 'Learn to paint and draw'
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The latest in the Foundation Course series explains the practice and application of graphic design. Graphic design is a broad term encompassing graphic skills from designing logos to consideration of typefaces, drawing techniques and layout methods. This illustrated guide takes the novice student step-by-step through choosing the right tools for the job, developing their concepts and executing their final designs. Starting with the history and evolution of graphic design as a specialist design form, the book moves on to examine the work of experts in the field and the development of personal style and techniques. All aspects of the practical design process are then covered from initial examination of a client brief, through the production process to final presentation of the finished prduct. Featuring easy-to-follow, illustrated step-by-step sequences and tips and tricks of the trade, 'Foundation Course: Graphic Design' unravels the mysteries of the design process and will lanuh enthusiasts or the students on the practical path ot success.\n\nCurtis Tappenden is a tutor at the Kent Institute of Art and Design - one of the UK's Centres of Excellence in art education. He is the author of 'Learn to paint and draw'
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