Selling Solar: The Diffusion of Renewable Energy in Emerging Markets - Hardcover

Miller, Damian

 
9781844075188: Selling Solar: The Diffusion of Renewable Energy in Emerging Markets
Hardcover
ISBN 10: 1844075184 ISBN 13: 9781844075188
Verlag: Earthscan Ltd, 2009

Inhaltsangabe

To solve the climate crisis, the world must make a wholesale shift to renewable energy technologies. With surging growth in emerging markets, this transformation takes on even greater urgency. The challenges – and opportunities – are immense.

Selling Solar considers how such a shift might happen. Focusing on the case of solar photovoltaics, it shows how, at the start of the twenty-first century, this promising technology began to diffuse rapidly in select emerging markets, after years of struggling to take off. What were the initial barriers to diffusion? How were they overcome? Who did it? And how can this success be replicated?

Drawing on literature on innovation diffusion and entrepreneurship, the author answers these questions, showing how entrepreneurs affected profound technological change not just through the solar systems they sold, but through the example they set to both new market entrants and policymakers. In analyzing how this happened, this book offers important lessons for the diffusion of a range of renewable energy technologies in emerging markets, and for the advancement of the sector as a whole. Selling Solar is essential reading for anyone who believes in a renewable energy future and wants it sooner rather than later.

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Über die Autorin bzw. den Autor

Damian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.

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Verlag
Earthscan Ltd
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
1844075184
ISBN 13 
9781844075188
Einband
Gebundene Ausgabe
Anzahl der Seiten
306
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
LOGOS EUROPE
contact@logoseurope.eu

rue Nicholas Poussin 9
La Rochelle
17000
Frankreich

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9781849712101: Selling Solar: The Diffusion of Renewable Energy in Emerging Markets

Vorgestellte Ausgabe

ISBN 10:  1849712107 ISBN 13:  9781849712101
Verlag: Routledge, 2009
Softcover