Destination Marketing and Management: Theories and Applications - Hardcover

Hardcover

ISBN 10: 1845937627 ISBN 13: 9781845937621

Verlag: CABI Publishing, 2011

Inhaltsangabe

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Über diesen Titel

Über die Autorinnen und Autoren

Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Master's degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign.

Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Master's degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards.

Details zur Ausgabe

• Verlag: CABI Publishing
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 1845937627
• ISBN 13: 9781845937621
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 384
• Herausgeber: Wang Youcheng, Pizam Abraham
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland