For all businesses that want to avoid a credit crunch, this guide will be invaluable
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John Tennent is co-author of The Economist Guide to Business Modelling. He is an accountant, who for the past 20 years has been involved in training and consultancy with firms such as Unilever, BOC, BAE, Kraft, Thomson Corp, Cable & Wireless, BT, St Gobain and EMI.
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