Foreign Operation Methods: Theory, Analysis, Strategy - Softcover

Welch, Lawrence S.; Benito, Gabriel R. G.; Petersen, Bent

 
9781847209269: Foreign Operation Methods: Theory, Analysis, Strategy
Softcover
ISBN 10: 1847209262 ISBN 13: 9781847209269
Verlag: Edward Elgar Publishing Ltd, 2008

Inhaltsangabe

Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.

The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.

Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.

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Über die Autorin bzw. den Autor

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

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Verlag
Edward Elgar Publishing Ltd
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
1847209262
ISBN 13 
9781847209269
Einband
Taschenbuch
Anzahl der Seiten
462
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781845420444: Foreign Operation Methods: Theory, Analysis, Strategy

Vorgestellte Ausgabe

ISBN 10:  1845420446 ISBN 13:  9781845420444
Verlag: Edward Elgar Publishing Ltd, 2007
Hardcover